How LaunchTech Communications Boosted CloudKnox Security Results

​Wayne Schepens is a longtime technology executive who directs LaunchTech Communications as founder, delivering tailored cybersecurity and technology services. Working with diverse clients, Wayne Schepens has envisioned multichannel solutions that make sense within existing operations.

One noteworthy assignment involved working with CloudKnox Security, Inc. The company (which has since been acquired by Microsoft) offers comprehensive visibility into privileged access through an AI-powered permissions management dashboard. This protects the infrastructure of organizations within a complex multicloud environment spanning Google Cloud Platform, Amazon Web Services, and Microsoft Azure.

The LaunchTech approach began with an analysis of existing audience and metrics in order to define the ideal mix of content. A key aim was ensuring that corporate news and marketing, as well as industry and employee-related updates, were well balanced. As part of this process, LaunchTech worked to build engagement across partners, employees, and prospective clients. As a result of these efforts, LaunchTech witnessed a 76.5 percent increase in engagement within 6 months, with impressions jumping by more than 50 percent and post clicks rising by 70 percent. This generated 25 percent more followers than when the campaign began.

Wayne Schepens, LaunchTech

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